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What a sales representative earns, by metro

A sales representative in West North Dakota nonmetropolitan area has a median wage of $116,840. In Mayaguez the median is $24,340. That is a 4.8-fold difference for the same job title, which is unusually wide even by the standards of a country this large — and it means a national average for this role is close to meaningless.

Sales Representative — nationalBLS OEWS · May 2025
$69,990Median annual
$33.65Median hourly
$37,98010th percentile
$148,84090th percentile
1,256,010Employed nationally
Median means half earn more and half earn less — it says nothing about how far. The percentile columns are where the information is.

The band is wide — outcomes vary a lot

The top tenth of sales representatives earn $148,840 or more; the bottom tenth earn under $37,980. That is a 3.92× gap within the same occupation, in the same year. A spread this wide means the job title is not what determines pay — specialisation, employer type, seniority or book of business is. Expect the early years to sit near the bottom of the band rather than the middle, and treat the $69,990 median as a waypoint, not a destination.

Why the range is 4.8× wide

The top of the table is spread across several states rather than concentrated in one, which points away from a pure cost-of-living story. Where a role pays 4.8× more in one market than another without a single expensive state dominating, the usual cause is local demand density — a few metros where the industry clusters and employers compete for the same small pool. The sales representative concentration table further down shows where that is happening.

Highest paying metros

Metropolitan areaMedianHourly LQEmployed
West North Dakota nonmetropolitan area $116,840 $56.17 0.58 410
San Jose-Sunnyvale-Santa Clara CA $116,510 $56.01 1.46 13,390
Boulder CO $99,990 $48.07 2.08 3,230
San Francisco-Oakland-Fremont CA $96,960 $46.61 1.56 29,980
New York-Newark-Jersey City NY-NJ $93,750 $45.07 1.2 91,680
Northern New Mexico nonmetropolitan area $93,710 $45.05 0.24 170
Boston-Cambridge-Newton MA-NH $83,420 $40.11 1.16 25,310
Sussex Delaware nonmetropolitan area $82,790 $39.80 0.88 690
Seattle-Tacoma-Bellevue WA $82,540 $39.68 0.74 12,450
Denver-Aurora-Centennial CO $80,650 $38.77 1.88 24,480
Midland TX $80,460 $38.68 1.74 1,710
Burlington-South Burlington VT $79,680 $38.31 0.51 500
Eastern New Mexico nonmetropolitan area $79,550 $38.25 0.76 1,030
Pittsfield MA $79,530 $38.23 0.75 350
Los Angeles-Long Beach-Anaheim CA $79,450 $38.20 1 50,470
Atlanta-Sandy Springs-Roswell GA $78,950 $37.96 1.45 33,900
Lawrence KS $78,410 $37.70 0.86 360
Southwest Colorado nonmetropolitan area $78,390 $37.69 1.1 960
Bridgeport-Stamford-Danbury CT $78,380 $37.69 1 3,280
Washington-Arlington-Alexandria DC-VA-MD-WV $78,110 $37.55 1.16 29,300
Northwest Colorado nonmetropolitan area $77,730 $37.37 1.11 1,190
Bremerton-Silverdale-Port Orchard WA $77,670 $37.34 0.47 360
Trenton-Princeton NJ $77,490 $37.25 0.83 1,620
Worcester MA $77,380 $37.20 0.77 2,180
Fort Collins-Loveland CO $77,320 $37.17 1.1 1,510

Lowest paying metros

Metropolitan areaMedianHourly LQEmployed
Mayaguez PR $24,340 $11.70 0.25 100
Arecibo PR $25,260 $12.14 0.21 60
Ponce PR $26,470 $12.73 0.27 140
San Juan-Bayamon-Caguas PR $28,960 $13.92 0.44 2,480
Aguadilla PR $32,970 $15.85 0.21 80
Northeast Oklahoma nonmetropolitan area $36,140 $17.38 0.57 540
East Tennessee nonmetropolitan area $37,870 $18.21 0.52 590
North Missouri nonmetropolitan area $39,360 $18.92 0.32 280
Hot Springs AR $40,040 $19.25 0.51 160
Hawaii / Kauai nonmetropolitan area $40,490 $19.47 0.65 550

Where the role is most concentrated

Metropolitan areaMedianHourly LQEmployed
Boulder CO $99,990 $48.07 2.08 3,230
Provo-Orem-Lehi UT $61,220 $29.43 1.89 4,650
Denver-Aurora-Centennial CO $80,650 $38.77 1.88 24,480
Midland TX $80,460 $38.68 1.74 1,710
Orlando-Kissimmee-Sanford FL $58,870 $28.30 1.61 18,340
Austin-Round Rock-San Marcos TX $62,900 $30.24 1.6 16,700
San Francisco-Oakland-Fremont CA $96,960 $46.61 1.56 29,980
Chicago-Naperville-Elgin IL-IN $70,710 $34.00 1.53 55,730
Raleigh-Cary NC $68,560 $32.96 1.49 8,970
San Jose-Sunnyvale-Santa Clara CA $116,510 $56.01 1.46 13,390
Atlanta-Sandy Springs-Roswell GA $78,950 $37.96 1.45 33,900
El Paso TX $45,200 $21.73 1.4 3,830

Largest employers by metro

Metropolitan areaMedianHourly LQEmployed
New York-Newark-Jersey City NY-NJ $93,750 $45.07 1.2 91,680
Chicago-Naperville-Elgin IL-IN $70,710 $34.00 1.53 55,730
Los Angeles-Long Beach-Anaheim CA $79,450 $38.20 1 50,470
Dallas-Fort Worth-Arlington TX $63,280 $30.42 1.33 43,560
Atlanta-Sandy Springs-Roswell GA $78,950 $37.96 1.45 33,900
Miami-Fort Lauderdale-West Palm Beach FL $62,090 $29.85 1.33 30,300
San Francisco-Oakland-Fremont CA $96,960 $46.61 1.56 29,980
Washington-Arlington-Alexandria DC-VA-MD-WV $78,110 $37.55 1.16 29,300
Houston-Pasadena-The Woodlands TX $63,090 $30.33 1.08 28,720
Boston-Cambridge-Newton MA-NH $83,420 $40.11 1.16 25,310
Denver-Aurora-Centennial CO $80,650 $38.77 1.88 24,480
Phoenix-Mesa-Chandler AZ $74,910 $36.01 1.03 19,810

Current openings

About this data

Figures come from the BLS Occupational Employment and Wage Statistics programme, May 2025 release, SOC code 41-3091. OEWS surveys employers, so it reports what is actually paid rather than what job advertisements claim, and it excludes the self-employed. Estimates cover 523 of 528 metropolitan areas — near-complete coverage, which means the ranges above are reliable rather than drawn from a handful of markets. Read the methodology.